Mummys Market is the leading organisation in the parenting sector and the market leader of Southeast Asia’s largest baby fairs. Across seven baby fairs held annually, Mummys Market attracts 800,000 visitors, $100 million worth of products and over a thousand brands in participation. Within the baby fairs, 80% of the total baby products' distributors participate in our fairs, with clients ranging from SMEs to MNCs, including Nestle, Friesland Campina, Proctor & Gamble, Unilever, Cordlife, Dairy Farm Group, Abbott, hospitals and government agencies. When the pandemic in 2020, Mummys Market accelerated its seven-year plan to be implemented within one year, quickly shifting to a digital model to continue meeting the needs of families. With the rigorous efforts of the tenacious team, Mummys Market successfully launched Singapore’s biggest online baby fair in May 2020. Mummys Market continues to develop market-leading and innovative platforms to shape the way pregnant mothers shop in Singapore. One of these new platforms is Mummys Market’s first-ever retail outlet, which launched 1 Nov at Suntec City. This is the largest pregnancy and maternity store for strollers, cots, car seats and more.