Australia's biggest surfing magazine, based on the Gold Coast, Queensland, Australia, we pride ourselves on running the best photos, of the best surfers, in the best waves in the world. Surfing Life was founded in 1985 with the aim of delivering both timely reporting and top quality production values. It quickly became a market leader and remains the most accessible and relevant surf media brand in Australia. Surfing Life is not just a bloody great surf mag, it’s a fully fledged media engine churning out content across multiple media channels: print, tv, on-line, mobile, social, e-newsletters and events. Our readers are from all walks of life who consider surfing a youthful passion that compliments everything else in their life. To them Surfing Life is not just relevant, it’s important, because it focuses on the core fundamentals of surfing, the only constants that unite our diverse tribe: Surfers, Waves, Surfboards, Technique and Surf Travel. To them it’s a trusted source of reference, containing important information that directly impacts and ignites their passion. Essentially, Surfing Life is a need, not a want. To our advertisers, media partners and supporters, Surfing Life is not just another surfing periodical, it’s a valued conduit providing direct access to a passionate niche audience whose influence spreads far beyond its reach. It’s a unique and progressive publishing model that’s designed to be relevant. The Surfing Life reader is a surfer through and through. They are anyone from a cheeky grommet in the line-up to an influential local shaper. They are spread far and wide across our country, and now thanks to our globally distributed digital editions they are expats living abroad too. Our reader lives for surfing and this is evident in what they wear through to where they go on holiday. They are informed, opinionated and are 100% entrenched in the surfing lifestyle.