Born with sustainability at the core of its operations, Keel Comms is the first and only purpose-driven PR & Communications, Social Media & Content agency in the Middle East and North Africa region. Founded by a group of passionate publicists and social media experts with an unshakeable belief that Purpose Relations is the new Public Relations, Keel is designed to create shared value for governments, businesses and communities alike. Our focus is to primarily serve those government bodies, enterprises, SMEs, startups and public figures whose work is rooted in purpose. While not all entities or individuals have a knack for sustainability, we strive to imprint a corporate citizenship mindset in our clients’ DNA. Whether at the inception, early or maturity phase, we advise clients on how to incorporate Environmental, Social & Governance (ESG) factors into their operations and branding so that we can help them communicate their efforts genuinely. “Without wisdom, wealth is worthless. At midlife when wisdom starts to shine through, you realize that human endeavor is not meaningful unless it is married to purpose. Fulfilment is a feeling you get when you serve others and feel you are part of something bigger than yourself,” Baha Hamadi, Founder & Managing Director. For businesses with no ESG activities, we recommend ways in which they can contribute to the United Nations’ Sustainable Development Goals (SDGs), either through co-creating initiatives or by facilitating partnerships with other entities within our network. For non-profits whose values align with ours, we offer discounted fees. Considering the growing ESG movement globally, we aim to empower brands and individuals to play an active role during the Decade of Action and contribute to the achievement of the SDGs by 2030.