The name ‘Heya hayah’translating to ‘She is life’ was chosen as a tribute to women as they are the backbone of the family and society. Communities thrive when women thrive. It is a positive connection and endless improvement. The main concept of ‘Heya hayah’ is made and presented in the form of an initiative under the name of " L'EveInstitut (LEI)" Academy" , which aims to raise awareness among women of all ages as a result of the success of this initiative "Heya hayah" foundation was declared by the Ministry of Social Solidarity under number 5673 for the year 2015. Heya Hayah offers different program bundles, each program targets a group of women according to demographic and psychographic differences. The programs cover four aspects which include: physical image (the body), management of life through the effective use of mental abilities (mind), family relations (the heart), and to reach spiritual balance (Spirit). The programs also acts as a channel to showcase the Egyptian society and to communicate with the Egyptian women of different ages and personalities.