The portfolio of our Electronics business sector is diverse as the colors of the rainbow – be it groundbreaking liquid crystals and OLED materials for displays, materials for integrated circuits, effect pigments for coatings and color cosmetics or functional materials for energy solutions. We are the world market and technology leader in liquid crystals. Unstoppable in our quest to advance display technology, our products enable razor-sharp images in smartphones, laptops, flat-screen TVs and tablet PCs around the world. Our semiconductor customers are working on megatrends like Internet of Things, mobility, connectivity and big data. By offering market-leading solutions and materials, we facilitate the development of increasingly powerful computer chips that play an important role in driving these trends. Merck leads the global market in pearlescent pigments. They add shimmer to car paints, sparkle to lipsticks and luminescence to coatings on packaging. The unique physical properties of our functional materials are used for applications such as antistatic floor coverings, counterfeit-proof product labels or heat-reflecting blinds.