West Coast Wildflowers is a lifestyle brand aimed at providing visual, written and media content for black women in the Southern California area. Through creation and curation processes, West Coast Wildflower seeks to inspire, elevate and empower women with realistic and diverse reflections of themselves. At the heart of the brand is a sense of belonging and celebration of self. This message is wrapped in a socially conscious, but fiery, music-driven personality. Expanding beyond the WCW audience, the brand seeks to become a cultural hub that redefines what it means to be a black woman in main stream media.