Aptus Financial is a principled financial services company, focused solely on what is best for our clients and free of any conflicts of interest. We provide transparent, objective, and non-conflicted advice. Period. We don’t sell stocks or insurance. We don’t have a vested interest in managing your assets. We offer comprehensive financial advice for a flat fee or an hourly rate and set our clients up for a lifetime of guided DIY financial budgeting, planning and investing. You can do it yourself, but you don't have to do it alone. Aptus also helps employers design and implement unique 401(k) plans that reduce opaque fees and focus more attention on education and individual counseling. We believe that every person deserves ethical, high-quality, personalized financial guidance as part of their 401(k) plan. Our goal is to increase retirement incomes and to help 401(k) plans be viewed as differentiated employee benefits, not just check-the-box company offerings.