A think-tank conceived to influence a transition towards a purpose driven economy. It operates as a not-for-profit entity. The Purpose Coalition (TPC) conducts research in the purpose domain; supports design, development and implementation‎ of frameworks that bring about a transition towards purpose ethos; develops quality, audit, compliance and certification models and solutions. It works closely with global business chambers, private enterprises, market communication organisations, customer engagement entities, data scientists, academics, researchers , not-for-profits and brands to collate data, interact, collaborate, co-create and deliver insights for action.