A Sports management, marketing and consultancy company which is now a part of the Ashok Piramal Group. High Life Management came to life in October 2004. Since then the Company has not looked back, growing from strength to strength, with the successful completion of many events and shows, both big and small. We at High Life look to provide unique sports solutions to build long term properties for brands and establishing the synergy between sports, business and communications. Our main focus has been on the development and promoting of sports at the grass root, college and corporate level.