Omnivati was founded in 2019, by three innovation professors and consultants, Jacob Goldenberg, Eli Itin, and Rom Schrift. The three, who collectively hold over 40 years of experience in teaching and applying systematic approaches to creativity, realized that the effectiveness of this framework would be greatly enhanced if there was an intuitive, structured, and engaging platform that would facilitate and support it. Capitalizing on their experience in teaching at top business schools around the world, as well as applying these tools with leading companies, the three developed and introduced Omnivati - a cloud-based platform that supports and enhances the teaching and implementation of the structured approach to creativity. Suitable also for remote collaboration and learning, Omnivati streamlines the ideation process and fosters engaging and collaborative ideation experience.