7DAYS is a multimedia organisation with the mission to ‘Engage and Inspire Communities’ in the United Arab Emirates. Since 2003 7DAYS has been gathering, creating and distributing unique, high-quality content to the country’s multicultural population. With a cross-channel daily audience in excess of one million educated readers and followers, we are firmly established as a favourite daily staple in the news and entertainment diet of UAE consumers, whilst advertisers recognise the power of our media brands in delivering response that meets their various marketing objectives. Our audience is fiercely loyal to 7DAYS, due to our refreshing and unique journalistic approach. We tackle issues that matter to our audience, support worthy causes, respect our unique position in the communities we serve, demonstrate a firm commitment to environmental issues, promote the economy both at home and abroad, actively promote cultural understanding and engagement with the Arabic language and famously, provide a unique forum for public debate through the ever popular ‘Letters to the Editor’ page and through our social media forums. Wholly owned by the UK-based Daily Mail & General Trust Plc (DMGT), 7DAYS is part of an impressive media portfolio that includes UK Metro, the world’s biggest circulating free daily newspaper.