THE AMBITION Imagine a riflescope manufacturer that puts shooters first. For too long the shooting market has been limited to riflescopes and reticles that don’t satisfy our shooting requirements or withstand our harsh and varying conditions. It was time to do what hasn’t been done before. Using the expertise and knowledge gathered from over 50 years in the optics industry, importing many thousands of riflescopes, we have designed and developed our own range of riflescopes and reticles, with unique features and benefits tailored to the putting the users first.