MINISO (名创优品) (NYSE: MNSO) is a Chinese Retailer and Variety Store Chain that specializes in Household and Consumer Goods including Fashion Accessories, Cosmetics, Toys, Stationery, Kitchenware, Digital Products, Snacks and a host of other products. Founded in 2013 by Chinese Entrepreneur Mr. Ye Guofu , the company is headquartered in Guangzhou, China with business turnover reaching USD 2.5 billion in 2018. Miniso has expanded outside of the Chinese market and operates over 3500 stores in Asia, Europe, Oceania, Africa, North America, and South America. With the Core Values of (Excellent Product Design, High Quality, Competitive Price and Creativity), MINISO gains popularity among consumers, which sets the personalized consumption trend in the household market. MINISO has opened its branch in Egypt in 2017 with a total of 22 stores including: (City Stars - Cairo Festival City (CFC) - Downtown Mall - Point 90 1&2 - Almaza City Center - Madinaty Open Air Mall - Dandy Mall - Mall of Arabia 1&2 - Mall of Egypt (MOE) - Alex City Center - San Stefano Mall - Green Plaza - Hurghada City Center - Senzo Mall - Mall of Tanta (MOT) - Mansoura - Maadi City Center - Genena Mall - Sharkia - Sharm El-Sheikh) Specialities: Fashion Accessories, Cosmetics, Toys, Stationery, Kitchenware, Digital Products, Snacks and a host of other products. Official Websites: https://www.miniso.com/ https://www.minisoegypt.com/