We help design and delivery better digital products and services, help work in better ways and achieve better outcomes. We focus on digital propositions, but look at them holistically across all online and offline touchpoints, to ensure they are desirable to customers, viable to provide and operate for the business, and feasible to build in the given context. We also believe that the best outcomes are achieved by cross-functional teams that have high trust and high empathy cultures, flat structures, empowerment, shared context, high degrees of collaboration, and work in close alignment with organisational goals. We believe that waterfall projects are doomed, but also that agile is not a silver bullet, and that ultimately methodologies don’t matter. Instead, good products and services are delivered when we apply lean and agile principles, user-centricity, systems thinking, and tight feedback loops. We are very mindful that one size does not fit all, that culture and context are highly relevant, and work towards actionable outcomes that organisations and teams can take to proceed with high confidence and pace. We provide product-focused services that help organisations and teams optimise their potential. We do this as external advisors, as members of client teams, or as external teams. We help our clients solve specific problems or challenges, deliver initiatives or projects, or help build capabilities and provide long-term support. - Beautiful Abstraction is a trading name of Complex Made Easy Ltd.