The Association of African American Financial Advisors (AAAA) was created to address the needs and concerns of African American Financial Professionals. AAAA is a non-profit membership organization for African American financial advisors and affiliated professionals. We work in alliance with academic leaders at HBCUs that support financial planning degree programs, legislative and regulatory bodies, financial services firms and consumer interest organizations. AAAA fosters the value of financial planning and advances the financial planning profession. Founded in 2001 by LeCount R. Davis, CFP®, our mission includes developing and fostering professional relationships among African American and other minority professionals working in the financial services industry. The organization strives continuously to expose its members to cutting edge trends and opportunities which will assist them in advancing their businesses and careers. AAAA is the leadership and advocacy organization connecting those who provide, support, and benefit from professional financial planning. The lack of financial literacy plagues African American communities throughout the United States. Financial illiteracy is not just an African American issue; it is an American issue. AAAA members demonstrate and support a professional commitment to eradicating financial illiteracy via educational initiatives and a client-centered financial planning process.