Under the artistic direction of Woody Adams, Penny & Luck | Motion Designs has roots in rock-n-roll photography and high-fashion production design. Guided by mentors in New York City and Los Angeles, Woody has developed a sense of design that captures imagination and elicits joy. Using simple geometric shapes and designs, the compositions of Penny & Luck | Motion Designs make use of clever styling and punctuated timing. Penny & Luck | Motion Designs uses hardware and software by Apple. Crafting his art originally at the Apple, Soho store in NYC, Woody Adams now collaborates internationally with artists, creative agencies, and entrepreneurs to create content that captures and retains an audience.