Being an elite, high performance athlete, the SporTech founding team always knew that in India, sportspeople do not have a voice. An average sportsperson doesn’t know he/she matters in the financial ecosystem of sports. In the Indian sporting world, everyone except the sportsperson, has benefitted from the booming ecosystem. The fact that the entire sporting industry, not just in India, but across the world, is majorly focussed towards analytics and gravitating towards fields which give short term earnings, gives us a nascent field with hardly any players. SporTech Innovation Lab Pvt Ltd. was formed to be a full fledged IT company, solely focussed towards sports. The products, services and technology being developed by us would be for public consumption and use. The aim is to make better, deeper and engaging sports content as well as technology, for common public, not just the elite.