From a small personal care category back in 2004 to a full-fledged company under the business name Innovitelle in 2007, UL Skin Sciences, Inc. has been recently formed to better serve the evolving health and beauty needs of Filipinos. Home to household favorites like Myra and pH Care, UL Skin Sciences has cemented its market leadership in women’s vitamins and feminine care. In 2018, UL Skin Sciences, Inc. became one of the core business units under the holding company United Laboratories, Inc. As an entity acting independently from its parent company, there is a need for UL Skin Sciences, Inc. to properly establish its own corporate brand identity. This identity will enable the company to carve its own mark in the industry showcasing itself as one of the Philippines’ premier personal care company.