We are JWDK, a design firm specialising in cultural and place identity for the next generation of China. We partner with the most influential people in property to create great place visions and to tell cultural brand stories that connect people to the places they love. Our clients include international property developers, state-owned developers, REITs, investment firms, asset managers and local governments operating in China. We are a team of specialist researchers, strategists and designers who have a deep understanding of China’s property industry. Our strategies are founded upon human-centred, cultural research unique to China. We deliver: Cultural and consumer insights Place visioning and strategy Place brand storytelling Bilingual naming Visual identity design Campaigns and marketing Brand launch and place activation Wayfinding signage design