Mission: To lead and develop a standard of inclusivity, diversity, and equality that businesses need to maintain to be a Pride Certified business. To educate businesses and services on how to have diverse and inclusive business practices and foster a culture centered around sexual orientation equality and gender equality for their employees and their customers. To create an identifiable way to locate businesses that are committed to providing inclusive LGBTQ+ services for the community. Vision: To identify businesses that are committed to educating themselves on creating inclusive and diverse spaces for the LGBTQ+ community.