About: HCD Research is a Consumer Experience Insights Company dedicated to employing the most effective marketing research tools in order to support the creation of better products, packaging and communications using the highest scientific and professional standards. Description: HCD Research applies integrated cognitive and neuromarketing tools to understand consumer experience across three distinct areas: Sensory Experience: Testing flavor, fragrances, food and beverages, as well as product innovation, product use/packaging User Experience: Optimizing websites, interactive digital media, apps, and user interface Brand Experience: Evaluating brand and product communications, such as positioning statements, concepts, messaging, and advertising