I offer a host of B2B marketing and training solutions to help eCommerce and technology businesses define their value proposition, communicate their unique offering and grow their customer base. Having worked in the retail technology industry for several years, I discovered how much I enjoyed getting to know unique businesses and project style working. Get in touch if you'd like to talk: lauraelizabethmarketing@gmail.com Available to consult on: + Value proposition and messaging + Developing content: blog, social, ebook, collateral, reports + Product Marketing: product sheets, one-pagers, competitive analysis, market sizing, sales enablement, product videos, web copy + Digital: paid social, Google Analytics, email marketing (Pardot, Marketo, Hubspot, Mailchimp, Dotmailer) + PR and Analyst Relations: producing press releases, bylines, executive profiling, news hijacking. Experience with Forrester, Gartner and Ovum analyst communities. + Lead Management and KPI reporting: experience with tracking pipeline conversion, lead>SQL, reporting from CRM and Marketing Automation + Email Marketing: nurture and drip programmes, email campaigns (inc copy and design), A/B testing reporting and analysis + Event Management: from large scale conferences (1500 attendees) to intimate VIP dinners +Planning and Budget Management: building integrated marketing plans, campaign planning, budget allocation and reporting