Asians UK - Ethnic marketing with engagement. Asians UK voted the UK’s leading British Asian Network, established in 2011, offers advertisers and members a powerful platform to engage the British Asian Audience. In recent years the 2nd and 3rd generation British Asians have become increasingly difficult to target particularly as they are no longer consuming ethnicity-specific media, i.e. radio and TV. Research has shown Asians in the UK have greater social media take-up and consumption than their counterparts. Asians UK has harnessed this medium through its network and the networks of leading British Asians to effectively communicate with the UK Asian population. Awarded best ethnic audience engagement consultancy 2022 and Asian Media company of the year 2022. Asians UK - Ethnic marketing at its most relevant.