Located in Needham, Massachusetts, Pura Vida is a destination boutique full of home décor that will enhance the beauty and personality of your home. Our unique selection of products support local artisans and entrepreneurs. We place an emphasis on items that are recycled, repurposed, reclaimed, and have a natural element about them. We also have a collection of high quality gift items that are perfect for weddings, birthdays, house warming gifts, host gifts, and many other holiday occasions. At Pura Vida, our goal is to make your shopping experience memorable, personable, relaxing and enjoyable. When you shop at Pura Vida, discovery is around every corner. We present products that are truly unique and tell a 'story', items you will not find on every shelf of every store. In order to accomplish this goal, we are constantly searching for new local resources of superior home décor products. Whether it's mirrors, accent furniture, clocks, sculpture, or wall décor, we offer items that are sure to spark a conversation. Are you a designer or architect in need of custom furniture or specialty décor? We have the resources! Our selection is eclectic as we are not committed to any one style of décor. You will find everything from rough and rustic to ultra-modern.