Aquaponica identifies itself as an environmental engineering company operating in the industrials sector and the agriculture and farming machinery industry. The company’s core focus and main business activities include the design, manufacturing, installation, maintenance, and operation of aquaponic systems for commercial production in addition to training. The main value proposition of the Company include delivering a state-of-the-art sustainable solutions that will fill the current shortage in the locally produced food market, provide an environmentally and health alternative to current agricultural and aquacultural methods, and reduce Saudi Arabia’s dependence on foreign food procedures. The Company’s current operations are focused in Jeddah, Saudi Arabia, however, the Company plans to expand it's operation throughout Saudi Arabia initially, then expand into the Gulf Cooperation Council (the “GCC”) region during a later stage of the business development, and finally serve the entirety of the Middle East North Africa (the “MENA”) region including Turkey.