SATARK, The Consumer Club of P.G.D.A.V. College, was launched in 2011 and is a constituent of Consumers Forum, a non -profit organization registered in 1980, under Government of India society’s registration act, 1860. Consumer awareness is a nugget. Many consumers are avid buying new products but they are not aware that they can be deluded. Satark looks forward to spreading consumer awareness among people that is an understanding by an individual about their rights as a consumer, concerning available products. The concept contains four categories namely safety, choice, information and the right to be heard.