Yu Mei is a leather goods label devoted to the creation of understated luxury. Each bag design is born from the ethos that simplicity is complexity resolved, built for purpose to carry with ease. Based in Wellington, New Zealand, Yu Mei’s mission is to create quality products that will weather your journey with you. Established by Jessie Wong in 2015, the Yu Mei brand is now available in over 36 retailers across Australasia, and in August 2019 Yu Mei opened the doors of its first retail flagship store. Yu Mei is known for minimal design aesthetics with a strong focus on utility, by women for women - carrying with you everything you actually need in a day. Yu Mei aims to inspire and engage forward-thinking women who understand refined, utilitarian aesthetics and commitment to a high-quality product that stands the test of time.