FreeCap Financial is a startup ESG (environmental, social, and governance) data company providing socially responsible investing criteria and data to investors. Our data analysis, market intelligence, and investment strategies make it easy for investors to leverage capital markets to create social change. Our first product line is focused on criminal justice ratings. We are building a machine learning platform to track public companies’ participation in the US prison-industrial complex and rate the ways they positively or negatively contribute to mass incarceration.