Freyda (Free Your Data), is a SaaS company on a mission to automate manual data entry and unlock insights for private capital markets. Data in asset management and the broader institutional financial service market is untapped and remains largely unstructured. Millions of reports are manually processed every year and organizations are sitting on a wealth of data but are unable to unlock its full potential to drive better decision making and open up new trading opportunities. Freyda’s end-to-end solution processes non-standardized reports across multiple formats and reporting guidelines. Content is recognized, extracted and normalized and advanced analytics provide unique insights and access to new trading opportunities. Finally, our APIs and export capabilities allow users to easily integrate their data within their existing ecosystem.