Always-on Marketing® In Action

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Business Development Consultant My best online marketing results: I generated $45,000/day in online sales through a PPC campaign costing just $200. The most organic hits I produced in one day was 25,000+. The days of dumping millions of dollars into corporate Websites are numbered. Building highly-functional micro websites is the key. How I effectively generate B2B qualified leads? By simply using a telephone and a good script, I generated 67 qualified leads targeting 300 companies -- all before lunch! Moreover, marketing kits were instantly delivered to all inquiries via computer fax and email. Direct mail was also employed to improve overall effectiveness. The entire campaign, including fulfillment, only took three hours to complete. My best B2B direct marketing response rates: My best direct marketing response rates were 45%, 25% and 10%, targeting executives at F500 companies. How I target Presidents and CEOs: The Hammes Company of Chicago designs, builds, manages, and leases ambulatory outpatient facilities. The president of the Michigan office asked for my help in formulating a strategy to develop sales in Pennsylvania because his sales manager had been unable to book meetings with hospital CEOs. I wrote a telephone script to obtain a hospital CEO's contact profile and gain permission to fax a letter promoting the "Hammes Report"—a bound collection of case studies and brochures. On the day responses arrived, copies of the report were FedExed. Follow-up calls were placed two days later. To my client's delight, some CEOs called to make appointments before any follow-ups were made. Clients include: Cisco, 3Com, SGI, ABB, Commerce One, Alumax, Advanced Systems & Designs, Boyne USA Resorts, Holiday Inn, Grand Traverse Resort, Las Vegas Golf, WNIC Radio, Valassis, Fusion DM, TGI Direct, Tecnomatix, Automotion, MedImage, Biasco Pianos, Tisch Investment Advisory Inc., Center for Strategic Planning and Hammes

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Business Development Consultant My best online marketing results: I generated $45,000/day in online sales through a PPC campaign costing just $200. The most organic hits I produced in one day was 25,000+. The days of dumping millions of dollars into corporate Websites are numbered. Building highly-functional micro websites is the key. How I effectively generate B2B qualified leads? By simply using a telephone and a good script, I generated 67 qualified leads targeting 300 companies -- all before lunch! Moreover, marketing kits were instantly delivered to all inquiries via computer fax and email. Direct mail was also employed to improve overall effectiveness. The entire campaign, including fulfillment, only took three hours to complete. My best B2B direct marketing response rates: My best direct marketing response rates were 45%, 25% and 10%, targeting executives at F500 companies. How I target Presidents and CEOs: The Hammes Company of Chicago designs, builds, manages, and leases ambulatory outpatient facilities. The president of the Michigan office asked for my help in formulating a strategy to develop sales in Pennsylvania because his sales manager had been unable to book meetings with hospital CEOs. I wrote a telephone script to obtain a hospital CEO's contact profile and gain permission to fax a letter promoting the "Hammes Report"—a bound collection of case studies and brochures. On the day responses arrived, copies of the report were FedExed. Follow-up calls were placed two days later. To my client's delight, some CEOs called to make appointments before any follow-ups were made. Clients include: Cisco, 3Com, SGI, ABB, Commerce One, Alumax, Advanced Systems & Designs, Boyne USA Resorts, Holiday Inn, Grand Traverse Resort, Las Vegas Golf, WNIC Radio, Valassis, Fusion DM, TGI Direct, Tecnomatix, Automotion, MedImage, Biasco Pianos, Tisch Investment Advisory Inc., Center for Strategic Planning and Hammes

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Country

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State

Michigan

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City (Headquarters)

Ann Arbor

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Employees

1-10

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Founded

1998

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Estimated Revenue

$1,000,000 to $5,000,000

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Social

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  • Founder

    Email ****** @****.com
    Phone (***) ****-****
  • Chief Marketing Officer

    Email ****** @****.com
    Phone (***) ****-****
  • CDO

    Email ****** @****.com
    Phone (***) ****-****
  • Social Media Manager

    Email ****** @****.com
    Phone (***) ****-****

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