in4mation insights is an internationally recognized firm in the marketing research and analytics field. Our senior leaders were the first to develop a number of methods and tools in use today, including Choice-based Conjoint, Latent Class, CBCA, and MaxDiff Scaling. We have pioneered methods of Bayesian modeling in real-time, the “common thread” across many of our offerings. Our unique capability of integrating internal customer, sales, and panel data with consumer surveys allows us to provide completely customized, business-focused insights at a total category level. The firm invests heavily in R&D to continually "raise the bar" in analytics and research, producing uniquely-differentiated, cutting-edge solutions that are truly “first to market.” Our core competencies are choice modeling with a focus on advanced pricing analytics, segmentation, marketing mix/trade optimization, package line, price, and assortment optimization, and consumer sensory research. The firm has a global footprint and has had major success consulting with numerous CPG clients, as well as companies in Restaurant, Food & Beverage, Health & Beauty, IT, Telecom, Financial Services, and Media.