It’s in the name, we incentivize actions. The actions of whom? Any of your three main audiences (Employees, Channel Partners and Clients / Consumers). If you’re trying to change a behavior, reason will take you only so far. 99 times out of 100 the solution to a behavior problem is simply to align incentives with the desired goal. Few forces are more powerful than incentives, and none are as friendly. Ignoring incentives almost never works out well. Thinking about the incentives of others is necessary to create win-win relationships. At IncentivAction we understand the psychology to obtain a more structured and thorough understanding of how incentives shape your target audience actions. We help organizations of all types derive the greatest value of their audiences by identifying the maximum economic potential each individual brings to their business, and then helping them extract it by cleverly using the correct incentives and methods.