At "A Must Win" we work off of the reality that "It's not relevant until it's real" Partnering with Power 5 Athletic Departments AND Providing Needed Resources for DII & DIII Programs, “A Must Win” Delivers Expert Resources For: 1. Athletes Looking For NIL Deals 2. Athletes On Branding for “NIL & Beyond” 3. Personal Finance & Life Skills In today’s athletic landscape athletes and parents at all levels are demanding resources that help them BUILD THEIR BRAND | GET RECRUITED | SECURE NIL DEALS | RELEVANT PERSONAL FINANCE EDUCATION. Using a proprietary personality assessment, typically reserved for CEO's, we map out a BRANDING STRATEGY aligned with a athletes strengths & personality, enhance their self awareness allowing them to BUILD AN AUTHENTIC BRAND via a social media strategy that develops TRUST & Opportunity. AUTHENTICITY & TRUST are the metrics brands look for when it comes to RECRUITING, NIL DEALS and POST ATHLETIC CAREER OPPORTUNITIES. “Given Deals Are Less Valuable Than Gotten Deals” We teach athletes to identify potential NIL deals by connecting with businesses & helping them see the bottom line value in a partnership. We tackle FINANCIAL LITERACY through my International Bestselling Book: Foundation for Financial Excellence (on Amazon) By translating financial topics into the universal language of sports it's no surprise that athletes & coaches tell us "For the first time I actually understand & am confident in this stuff" By partnering with professional and collegiate athletes as well as subject matter experts we provide relevant, long term, entertaining, easy to understand & implement on-demand solutions that eliminate financial illiteracy and level the financial playing field. Through the unique way we build these resources, most time we are able to provide long-term solutions for current student athletes and student athlete alumni AT NO COST TO THE ATHLETIC DEPARTMENT by engaging and bridging the gap between alumni and student athletes