We investigate the essence of personal, memorable experiences. Hum collaborates with clients, design teams, and the people our clients touch to “co-create” multi-layered experiences, uncovering and making sense of human-moments and their relationship to physical, digital, and brand interactions. A well-defined and delivered Human-Centered Design Strategy aligns people’s needs and expectations directly to how they experience a space, product or brand. Approaching projects through the lens of the people for whom a design is intended results in consistency and ultimately contributes to brand recognition, fueling trust and loyalty.