At one time, a cool name identified you as a progressive, forward-thinking ad agency. But that is no longer the truth, as we have seen agencies run by accountants — rather than marketing experts or creative thinkers — hide behind re-branding in an effort to convince clients that money they are spending is going toward something new and innovative rather than the same old self-serving approach to business. In a market crowded with cool names and legendary ones, we remain a client-focused agency, focused on creating communications that educate, engage and inform your customer, giving them a reason to trust in and buy from your company. The simple idea that an ad agency must stand for something beyond a cool name never goes out of fashion. We believe this back-to-basics approach is timely given the current trend toward social media, which is nothing more than a return to marketing at its most basic. What do people think and say about your brand? Social media not only allows us to create and engage in a meaningful dialogue with your customers, but also allows us to measure the effectiveness of marketing initiatives we undertake on your behalf, be it print, broadcast, online or otherwise. The founding partners of MR.G do that by bringing together above and below-the-line experience formed over 25 years here in Canada and abroad into a full-service boutique agency focused on strategic led and media neutral creative executions.