Brand Protection Solutions Pty Ltd is a new Australian based company that uses Smart Packaging & Kodak Technology together with 3rd Party Integrators to Authenticate and Track & Trace whilst identifying counterfeit and diverted products, thereby offering a tailored End to End Brand Protection Solution. BPS also has the capability to offer Digital Solution Technology via Mobile Phone Apps that will improve Market Communications and enhance Brand Confidence & Loyalty at both the Customer & Consumer level. BPS has the agency for Kodak Technology in this field for Australia/NZ and Sth East Asia. BPS addresses various Market Segments including Pharmaceutical, Food & Beverage, CPG & Electronics, Apparel, Health & Beauty, Luxury Goods, Industrial ( including Spare Parts) and Government.