We represent Auckland screen industry businesses: We project a cohesive and professional representation of the Auckland screen industry to our national and international markets. We provide a central voice: ASA is a central voice already interfacing with government departments and key screen industry organisations. ASA will advocate for the needs and interests of industry businesses to ensure these are upheld in government policy and strategy. ASA plans to collect data and research to better inform the public and media around the economic benefits our industry provides. We help build a positive industry culture: Together we can raise our industry standards by working collaboratively, creating a code of conduct, supporting individual business growth, skill-sharing and positive proactive PR. We create sustainability: Working collaboratively means we can offer better services, and a much more efficient and positive experience to our customers. This will encourage customers to return, and provide sustainability and stability for the screen industry pipeline.