Masini was established in Melbourne, Australia by Ebonnie Masini. Since launching as a luxury sleepwear label in 2013, the range has expanded into lounge and travel attire. In a world where people are spending more and more time at home, Masini saw a gap in the market for sleepwear and loungewear that could close the gap between home and street dressing, creating comfortable and sophisticated collections that can translate from lounging at home to lunches with friends.