Eatvisor is a data driven health tech product helping grocery retailers building brand and consumer loyalty . Eatvisor enhances the user experience by gradually guiding the consumer from personalization to optimization. We help online retailers provide a voice and digital tools to communicate scientific health advice based on history, preferences and household profiles strengthening the consumer relationship. True personalization The current way of using personalization in grocery shopping is to cater to convenience which means to repeat current behaviours to make the path to purchase as smooth as possible. However today's consumers have new expectations on retailers to meet their wellness needs. Eatvisor have developed an algorithm that can offer consumers suggestions that helps them improve upon current shopping patterns,meet individual and household wellness needs and preferences making the user experience truly personalized.