Sport Product Testing (SPT), was created in 2015 by Pro Stergiou and John Horton, with a purpose to objectively provide meaningful and relevant insights to help companies develop accurate and usable products for their customers. Through decades of experience in industry and academia, it was known there was a need for these types of unbiased product testing services. We understood that most of the products developed by sports, fitness, wellness, and technology companies have been developed based on real-world needs, yet only a small proportion have been proven effective through rigorous, independent validation. SPT operates within the Canadian Sport Institute Calgary with access to sophisticated testing labs, athletes, and sport science experts, and has worked with some of the largest sports and fitness brands in the world. As part of the partnership with the Canadian Sport Institute Calgary, we strive to provide product knowledge to Olympic and Paralympic athletes, and contribute a portion of profits to assist with their development and podium performances.