GOA is a specialist paid media MarTech solution. We provide Automated Search Account Intelligence at Scale to client & agency paid search teams, and their marketing and business leadership. We help our clients align business strategy, search strategy and search tactics to drive growth, cut wasted spend, save time, and create the ideal customer experience. Paid search is rapidly growing in scale and importance, with $147bn spent Globally in 2019, an expected $171bn in 2021, and a projected $211bn by 2025. Paid search is also the highest converting digital marketing channel, with 2.9% of events leading to conversion. However, during this decade, the complexity of paid search has grown exponentially. The number of optimisation/improvement levers & KPIs to monitor have risen by a factor of 20-30x, and Google made a huge 4500 changes in 2020 alone. Combined with Global talent shortages, increasingly aggressive competition and Google controlling more aspects of ad placement it’s now highly challenging to maintain competitive advantage and deliver meaningful improvements in this channel. Our experience shows 85% of paid search campaigns are sub-optimal, and between 5-50% of paid search budgets are wasted. This is why we created GOA, to leverage technology to augment human capital & deliver success through search. GOA currently optimises well over $750m in paid search for the world's largest advertisers, ensuring paid search teams can automate monitoring of current activity to free time to focus on opportunities that make your brand stand out. We also enable optimal productivity from day one & consistent adherence to best practices for all team members - including new starters. Last but not least, we deliver strategic insights to marketing leadership to inform marketing strategy, like what different customer cohorts are searching for and what content they respond to. Armed with these insights, our clients improve return on their paid search investment by an average 25%.