Like all dreams come true, Helan sprang from a natural vocation that came from a philosophy of life long before it was a choice of production. It was in 1976 that the young university researcher Elisa Bottini Massa decided to take the great leap from an academic career to one of a private entrepreneur together with her husband Enzo Moncalvo and, at present, their three children Malva, Ludovico and Marco.