Present in the distribution market for over 19 years, Pauta Distribution and Logistics Corporation started its activities in 1991, in the city of Sao Jose/SC. Initially it developed software for the corporate segment. In 1997 it started the activities of computer products distribution. Its philosophy in the distribution logistics is established on a tripod: the quality of products and services, ethics in relationships, and an outstanding service. Other PAUTA’s great differentials are the constant investment in infrastructure, professional’s training, a great variety of products, national and international credibility, specialized customer service, online RMA, personalized credit to its customers, and its own logistics. Another highlight is the massive investment in the actions of institutional and promotional marketing, besides the concern about social responsibility. Thus, Pauta has become, along its trajectory, a distribution channel where the business relationship between dealer and distributor, and distributor and manufacturer, is based upon the principles of transparency, partnership, cooperation, credibility and respect.