"To represent, defend and promote, in Italy and abroad, the economic, social and professional interests of its franchisors..." Since 1971, the year of its foundation in Milan, this has been the mission of Assofranchising, the reference brand in the representation of the Italian franchise. Assofranchising is part of Confcommercio – Imprese per l’Italia, since 2013, and founding Member of the European Franchise Federation and the World Franchise Council. Assofranchising undertakes to organize debates, meetings and conferences to introduce the issues concerning the franchise to the members. Assofranchising plans events to intertwine and strengthen relations and exchange experiences. Assofranchising also promotes the study of economic, legal, tax and commercial problems.