Vision “To be the lifetime preferred choice of financial services to our customer” Mission Statement "To offer high quality financial services that empowers members, customers and other stakeholders economically, socially and environmentally" Core Values To facilitate and support the achievement of the Vision and mission, the following values shall guide operations, behavior and building of the organizational culture. In the conduct of its affairs, the Board Members, Employees and other stakeholders of Maisha Bora SACCO shall embrace the following values: Ethical – Do the right thing Respectful-People matter! High performing – Deliver outstanding results. Forward looking- Shape the future Responsible partner – Create positive relationships Motto “Tuungane kwa maisha bora! (Cooperation for good living)”