The designer Henriette Zobel is the Creative Director and Founder of Pureheart that saw the first ray of light in 2001. With a career in modeling and a long lasting interest in fashion Henriette Zobel graduated in 1986 from The Margrethe School of Design in Copenhagen, after which she became the in-house model at Pierre Cardin in Paris. Here Henriette experienced high-end fashion at front row. On a trip with M. Cardin she was for the first time introduced to the amazing culture of India which would later become a great inspiration for the future endeavours of Henriette. One year later Guru Gurumayi entered into Henriettes life - an acquaintance that should soon prove to be of great importance, bringing with it a new and conscious spiritual life with meditation, personal development and the establishment of a meditation center in Copenhagen. The life and experiences made by Henriette in Paris, India and Copenhagen have formed the foundation for the Pureheart we know today, signified by fashion, sensualism and quality.