Change starts from within. What the world—and your company—need from marketing now is the power to forge the connections necessary to thrive through change. This requires a commitment to approaching the role of marketing in new, expansive ways: by modifying individual patterns, forging new team dynamics, encouraging positive culture, and creating client-facing messaging that touch hearts and change minds. Make change your superpower Marketing organizations are at the nexus of rapid changes in technology, communications, and consumer behavior. As the world turns from brick and mortar to digital and virtual, marketing must create initiatives that not only sell products and services but also inspire trust and deepen customer bonds. We challenge marketers to break free of narrow definitions of responsibility and empower them to reach across silos for alignment and consensus while meeting the needs of multiple stakeholders. We create marketing organizations with the capacity to: - be empathetic, customer-focused communicators. - navigate increasingly complex channels, markets, and customers. - gather and act on insights from across the brand ecosystem. - interpret customer needs to all parts of the organization. - serve as ambassadors for a dynamic brand. - continuously learn and adapt as markets evolve ...all of which combine to drive sales, growth, and profitability.