Co-owners Kevin Kelly and Scott Purcell, both West Chester University Alumni, continually pour their energy into the store to keep their business operating smoothly. They, along with their staff, strive to provide their customers with the best possible service and advice. By offering their time and knowledge, they have been able to create a highly successful business in Chester County. Catering to a niche demographic, the store and its staff are able to satiate the needs of their clientele. Kelly and Purcell realize that proper training begins from the ground up. It is for this reason that they insist on fitting each customer for the perfect shoe for their foot. “By looking at the way an individual strikes the ground when walking, we can determine what type of cushion and stability the person needs. By doing this, we can actually prevent injury,” said Purcell. He added, “Preventing injury through the proper fitting of running shoes, we can keep our customers happy and healthy.”