UPSHIFT Online is a new adventure / off-road motorcycle digital magazine and website. A dream come true, creative endeavor, Upshift Online is the end result of two years of creative research, development and planning. Specifically designed as a daily updated website that will feature a monthly digital magazine, Upshift Online will celebrate the community, brotherhood and true adventures of the burgeoning ADV market and culture. Furthermore, Upshift Online will prominently feature OEM motorcycles and technical equipment as well as new products, product reviews, riding tips and travel advice and planning. With a mission to truly illuminate all that is great and unique to the adventure bike culture and community, Upshift Online will incorporate leading edge design and illustrious photography to capture the wide world of the ADV movement. Through canvassing the ADV industry as well as its key players and influencers, Upshift Online was purposely conceptualized and developed to create a type of collaboration between the OEMs, the aftermarket industry, and the Upshift Online editors themselves to collectively assemble a website and digital magazine to educate, enthuse, and most importantly, excite the entire ADV community.