By integrating scent as a pillar of brand identity, 12.29 creates immediate and memorable connections between brands and consumers. Leading brands partner with 12.29 to transform communication and deepen brand loyalty. 12.29 evolves the modern luxury experience for hospitality, fashion, transportation and retail companies around the world. Cofounder, Dawn Goldworm is the vision and Nose behind unforgettable 12.29 scent identities for Mercedes Benz, American Express, Valentino, Lady Gaga, The Viceroy Hotel, Art Basel/Design Miami ... @12.29.scent #onlyscentremains